黃美華(Mei-Hua Huang)
姓名 黃美華(Mei-Hua Huang)
職稱 助理教授
聯絡電話 (04)2332-3456#20045
電子郵件
研究室 HB45
學歷 澳洲國立紐卡素大學企業管理博士
專長及研究領域 財務會計、成本與管理會計、行銷管理、服務行銷、消費者行為、論文選讀、商用英文
經歷及證照 美國會計師
澳洲會計師
教師在校時程表 黃美華.pdf
教師歷程檔案 http://research.asia.edu.tw/TchEportfolio/index_1/meihuang
年度 論文名稱
2024 簡世隆(Shih Lung Chien)、黃美華(Huang, Mei Hua)、瑪尼(Gaurav Kumar)、邱紹群(Shao-Chun Chiu)*, 後疫情綠色出行愛地球, 管理資訊計算(Management Information Computing), vol.13 no.1 pp.71-89, 2024
2024 陳巧幸(Chaio-Hsing Chen)、黃美華(Huang, Mei Hua)*、陳瓊燕(Chen, Chiung-Yen), 運動贊助對品牌認同與購買意圖之影響, 觀光與休閒管理期刊, vol.12 no.1 pp.167-180, 2024
2024 陳嘉鵬(Chia-Peng Chen)、黃美華(Huang, Mei Hua)、阮祥薇(Nguyen Thi Tuong Vy)、邱紹群(Shao-Chun Chiu)*, 安全領導在警政勤務上的重要性, 管理資訊計算(Management Information Computing), vol.13 no.2 pp.1-16, 2024
2023 吳孟威、陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua)、邱紹群(Shao-Chun Chiu)*, 全球危機食物浪費負責任行為之調查, 觀光與休閒管理期刊, vol.11 no.1 pp.81-95, 2023
2023 黃美華(Huang, Mei Hua)、林靜汶、黃子恩、邱紹群(Shao-Chun Chiu)*, 後疫情時代雲端發票續用意願之研 究, 管理資訊計算(Management Information Computing), vol.12 no.2, 2023
2022 王守慈、黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen)、邱紹群(Shao-Chun Chiu)*, 後疫情台灣民眾蔬食意願之調查, 觀光與休閒管理期刊, vol.10 no.2 pp.159-170, 2022
2022 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen)*、楊麗文, How Does Cross Cultural Mentoring Program Influence International Students’ Professional Commitment?, International Journal of Business and Finance Research, vol.27 no.3 pp.1-13, 2022
2017 Yong Zhong、Shih-Yen Lin、黃美華(Huang, Mei Hua)*、陳朝鍵(Chao-Chien Chen)、Ching-Hua Chien, Exploring The Relationships Among Campers’ Leisure Motive, Satisfaction And Campsite Ser vice Innovation, International Journal of Organiztional Innovation, vol.10 no.2 pp.220-232, 2017
2016 黃美華(Huang, Mei Hua)*、黃鵬飛(Huang, Perng-Fei), 企業口號與消費者道德價值之相容性對消費者態度與購買意願之影響, 高雄應用科技大學學報, vol.2 no.1 pp.149-161, 2016
2015 黃美華(Huang, Mei Hua)*、黃鵬飛(Huang, Perng-Fei)、魏嘉慧(Wei, Jia Hui), 綠色行銷對消費者態度、企業形象與購買意願之影響/Effects of Green Marketing on Consumer Attitudes, Perceived Corporate Image, and Purchase Intention (in Chinese), 行銷評論, vol.12 no.4 pp.431-454, 2015
2013 黃美華(Huang, Mei Hua)*、黃鵬飛(Huang, Perng-Fei), 消費者參與網路社群活動對購買意願之影響-以品牌認同為中介變數的探討/The Impact of Consumer Participation in Online Community Activities on Purchase Intention-Brand Identification as Mediator(in Chinese), 興國學報, vol.15 no.15 pp.1-19, 2013
2009 黃美華(Mei Hua Huang)*, Dyadic Interactions within Professional Associations, International Journal of Electronic Business Management, vol.7 no.3 pp.181-189, 2009
年度 書名
2020 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), Innovative Mobile and Internet Services in Ubiquitous Computing, Proceedings of the 14th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2020), Examining the Impacts of Strategic Alliance – Examples of the Taiwan Semiconductor Industry, Springer, Cham, Jan. 2020
2019 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), Innovative Mobile and Internet Services in Ubiquitous Computing, Proceedings of the 13th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2019), International Students’ Career Intention-Resource Based View, Springer, Cham, Jan. 2019
發表日期 論文名稱
2024.07 黃美華(Huang, Mei Hua)、Chiau-Yuan Lee、林思賢(Lin Szu-Hsien), Effects of Other Customers' Negative Behavior on Focal Customers' Evaluation of Service Results , CISIS-2024 and IMIS-2024, Jul. 2024, Taichung, Taiwan
2024.07 林思賢(Lin Szu-Hsien)、Mirzha Alamsyah Muda、黃美華(Huang, Mei Hua), Analysis on Company Sustainable Development Goals Disclosure: A Case on Indonesian Commercial Bank listed on BUKU 4 and 3 , CISIS=2024 and IMIS-2024, Jul. 2024, Taichung, Taiwan
2023.07 林思賢(Lin Szu-Hsien)、Trang Nguyen、Huei-Hwa Lai、黃美華(Huang, Mei Hua), Comparative Analysis of Logistic Regression, Naive Bayes, and Linear Discriminant Analysis for Credit Card Default Prediction: A Focus on Accuracy, Sensitivity, and Specificity , International Conference on Economics and Development (ICED - 23), Jul. 2023, Taichung, Taiwan
2023.07 林思賢(Lin Szu-Hsien)、黃美華(Huang, Mei Hua)、Mufidah, Anisah Nur, The Effects of GRI Framework Adoption in CSR Disclosure On Firm Performance With Gender Diversity and CEO Busyness As Moderator , the 3rd Annual Conference of the Academy of Sustainable Finance, Accounting, Accountability and Governance [ASFAAG], Jul. 2023, Valencia, Spain
2023.07 林思賢(Lin Szu-Hsien)、黃美華(Huang, Mei Hua)、Hidayat, Harits Taufik, The Effects of Corporate Governance on Firm’s Performance with Sustainability Disclosure and Intellectual Capital as The Mediators , the 3rd Annual Conference of the Academy of Sustainable Finance, Accounting, Accountability and Governance [ASFAAG], Jul. 2023, Valencia, Spain
2023.06 黃美華(Huang, Mei Hua)、陳旻欣(Min Chin Chen)、陳瓊燕(Chen, Chiung-Yen), Accounting Students’ Learning Attitudes and Outcomes in EMI Courses , 2023 International Conference on Bilingual Education: Course Design and Teaching Practices, Jun. 2023, Taichung, Taiwan
2022.06 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), 會計EMI課程學習成效之探討, 以會計系學生為例 - 2022 Modern Issues on Accounting – Academic Symposium, Jun. 2022, Taichung, Taiwan
2022.06 黃美華(Huang, Mei Hua)、林思賢(Lin Szu-Hsien)、Manh-Trung Phung, Effects of Cross, cultural Peer mentorship on Students’ Accounting Learning - 2022 International Online Conference on Bilingual Education: Teaching Practices and Challenges, Jun. 2022, Taichung, Taiwan
2021.08 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), How Cross Cultural Mentoring Program Influences International Student Professional Commitment , 2021 IEEE International Conference on Social Science and Intelligent Management (SSIM 2021), Aug. 2021, online conference
2020.07 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua), Is Enforcing the Production and Filing of Corporate Social Responsibility Reports Conducive to Improving Corporate Performance? , the 14th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2020), Jul. 2020, Lodz, Poland (online conference)
2020.07 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), Examining the Impacts of Strategic Alliance – Examples of the Taiwan Semiconductor Industry , the 14th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2020), Jul. 2020, Lodz, Poland (online conference)
2019.07 黃美華(Huang, Mei Hua)、Onnavia Laura、Chen, Bae-lin、陳瓊燕(Chen, Chiung-Yen), International Student Career Intention, Resource Based View - the 13th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2019), Jul. 2019, Sydney, Australia
2019.06 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua), 強制編製 CSR 報告書能改善經營績效嗎? , 2019現代會計論壇, Jun. 2019, Taichung, Taiwan
2019.06 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua), 多角化與會計師事務所經營績效:考慮策 略與市場區隔之影響 , 2019現代會計論壇, Jun. 2019, Taichung, Taiwan
2019.06 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), 情緒勞力對專業承諾及績效之影響, 以審計人員為例 - 2019現代會計論壇, Jun. 2019, Taichung, Taiwan
2018.07 Wen Shin Huang、Suming Lin、黃美華(Huang, Mei Hua), Penalty or Benefit? The Effect of Dividend Taxes on Stock Valuation , 12th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2018, Matsue, Japan
2018.07 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua)、Zhen-Xin Xu, Professional Training and Operational Performance: Considering the Impact of CPA Disciplinary Incidents , 12th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2018), Jul. 2018, Matsue, Japan
2018.07 黃美華(Huang, Mei Hua)、Wen Shin Huang、陳瓊燕(Chen, Chiung-Yen)、An Chi Kuan, The Impact of Online Commentary on Young Consumer’s Purchase Decision , 12th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2018, Matsue, Japan
2018.05 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua)、許薽心, 專業訓練、訴訟風險與經營績效:以會計師事務所為例 , 現代會計論壇學術研討會(2018), May. 2018, 台中, 台灣
2018.05 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen)、黃俊錩, 互動學習與專業承諾之關聯, 以會計資訊系學生為例 - 2018現代會計論壇學術研討會, May. 2018, 台中,台灣
2017.11 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua)、Kuei Ju Chang, 1. The Relationship between Human Capital and Litigation Risk of Audit Firms:會計師事務所人力資本與訴訟風險之關聯性 , 2017 ACCOUNTING THEORY AND PRACTICE CONFERENCE & ASIAN ACCOUNTING ASSOCIATIONS CONFERENCE, Nov. 2017, Taipei, Taiwan
2017.07 Mei-Juh Huang、黃美華(Huang, Mei Hua), The Impact of Government Shareholding on Firm Performance: A Corporate Governance Perspective , The 11th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing(workshop), Jul. 2017, Istituto Superiore Mario Boella (ISMB), Torino, Italy.
2017.07 陳巧杏(Chaio-Hsing Chen)、黃美華(Huang, Mei Hua), Investigation into the Relationships among Sponsorship, Identification and Purchase Intention , The 11th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing(workshop), Jul. 2017, Istituto Superiore Mario Boella (ISMB), Torino, Italy.
2017.05 黃美華(Huang, Mei Hua)、黃鵬飛(Huang, Perng Fei)、謝智玲, Key Factors Influencing B2B Relationship Marketing in the Telecommunications Industry , ICEBI 2017 Conference on E-business and Internet, May. 2017, Taichung, Taiwan
2016.11 黃美華(Huang, Mei Hua)、黃鵬飛、戴吉宏, 網站價值認知與到站意願的探討, 以房地王入口網站為例 - 2016 Annual Conference of the Chinese Society for Management of Technology, Nov. 2016, Taichung, Taiwan
2016.11 黃美華(Huang, Mei Hua)、黃鵬飛(Huang, Perng Fei)、許雅婷, 線上口碑行銷之影響因素探討 , 2016 Annual Conference of the Chinese Society for Management of Technology, Nov. 2016, Taichung, Taiwan
2016.07 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen), Antecedents and Outcomes of Trust in Professional Associations , The 10th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (Work Shop), Jul. 2016, Fukuoka Institute of Technology, Japan
2016.07 陳瓊燕(Chen, Chiung-Yen)、黃美華(Huang, Mei Hua), An Investigation into Human Resources and Operating Performance between Competitive Strategies of Taiwan Public Accounting Firms , The 10th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2016, Fukuoka Institute of Technology, Japan
2016.05 黃美華(Huang, Mei Hua)、陳瓊燕(Chen, Chiung-Yen)、張雅婷, 探討學習資源對會計系學生學習認知與專業承諾之影響/Effects of Learning Resources on Perceived Learning and Professional Commitment for Accounting Major Students (in Chinese) , 2016 現代會計論壇學術研討會-全球治理與會計新思維, May. 2016, 朝陽科技大學管理學院,台中台灣
2016.05 黃美華(Huang, Mei Hua)、黃鵬飛、宋欣儒, Exploring and Comparing the Effects of Product Recommendation Sources on Purchase Intention/探討與比較產品推薦源對顧客購買意願之影響 , The 27th International Conference on Information Management (ICIM2016), May. 2016, Taichung, Taiwan
2015.07 黃美華(Huang, Mei Hua), Examining the Direct and Moderating Effects of Relational Exchange and Innovation Characteristics on New Product Adoption , Nineth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2015, Blumenau, Santa Catarina, Brazil
2015.07 黃美華(Huang, Mei Hua), Professional Network Structure and Relationship Quality Effects on MemberKnowledge Acquisition, Well, being, and Performance - Nineth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, Jul. 2015, Blumenau, Santa Catarina, Brazil
2015.07 黃美華(Huang, Mei Hua)、陳瓊燕, Effects of Relational Exchange and Innovation on New Product Adoption , Global Entrepreneurship and Innovation in Management (GEIM) Conference, Jul. 2015, Hotel National, Taichung Taiwan
2015.05 林信宏、黃美華(Huang, Mei Hua)、游淑惠, 共同基金績效評估:以台灣股票型基金為例/Mutual Funds Performance Assessment: A Example of Taiwan Stock Funds (in Chinese) , 2015現代會計論壇學術研討會-資訊揭露與企業永續發展, May. 2015, 逢甲大學商學院第八國際會議廳
2014.06 審計人員情緒勞力之前因與結果/Antecedents and Outcomes of Auditors’ Emotional Labor (in Chinese) , 2014 兩岸產業經營管理暨會計資訊研討會, Jun. 2014, 電子科技大學中山學院管理學院
2014.06 企業社會責任之檢驗, 商品資訊揭露/Examing Corporate Social Responsiblity: Product Information Disclosure (in Chinese) - 2014 兩岸產業經營管理暨會計資訊研討會, Jun. 2014, 電子科技大學中山學院管理學院
2011.07 黃美華(Mei Hua Huang), Professional Network and Relationship Quality , 2011 International conference on Business and Information, Jul. 2011, Bankkok Thiland
2010.05 黃美華(Mei Hua Huang)、龔怡勳, 消費者對網路購物的態度與參與意願之探討, 以Y世代為例 - 2010行銷與物流管理實務研討會, 。, May. 2010, 興國管理學院(台南市)
2009.05 黃美華(Mei Hua Huang), Investigating the Antecedent and Consequence of Post, recovery Satisfaction - 2009行銷與物流管理實務研討會, May. 2009, 興國管理學院(台南市)
2008.08 黃美華(Mei Hua Huang), Member Networks, Identification and Commitment within Professional Association , 2008 AMA Summer Marketing Educators’ Conferece, Aug. 2008, San Diego, California
2007.12 黃美華(Mei Hua Huang), Member Networks and Identification within Professional Associations , Australian & New Zealand Marketing Academy conference, Dec. 2007, Dunedin, New Zealand
計畫名稱 參與人 計畫期間
跨文化同儕輔導與BookRoll數位學習提升學生會計學習國際化之成效研究 (PBM1090618) 黃美華(Huang, Mei Hua) 2020.08 ~ 2021.07
Examining the Direct and Moderating Effects of Relational Exchange and Innovation Characteristics on New Product Adoption (20161021152538) 黃美華(Huang, Mei Hua) 2012.12 ~ 2013.11
台灣專業團體內部因素影響關係發展之探討-關係行銷之觀點 (NSC 99-2410-H-432 -005) 黃美華(Mei Hua Huang) 2010.08 ~ 2011.07
獎項名稱 頒獎單位
指導大專生計畫績優獎 本校
106學年度院級優良班級導師 本校
課程類別 課程代碼 課程名稱 年度
大學日間部 81U00431B 中級會計學(一) 113
大學日間部 81U00099A 會計學(一) 113
大學日間部 81U00349A 學輔時間(四) 113
大學日間部 81U00349C 學輔時間(四) 113
大學日間部 82U00034B 會計學(一) 113
大學日間部 82U00034C 會計學(一) 113
年度 名稱 全部作者
102 審計人員情緒勞力管理之探討 周思宇
年分 計畫名稱 指導教授 學系 學生姓名
111 探討自主學習與互動學習對EMI課程滿意度與學習成效的關聯-以會計系學生為例 黃美華 會計與資訊系 李怡倩
107 What Attracts “New Southbound Country” Students to Work for Taiwanese Firms--the Resource-based View 黃美華 會資系 Onnavie Laura
106 年輕世代聽誰的?代言人或網友? 黃美華 (Mei Hua Huang) 會資系 管安琪